Offsite SEO refers to 3 main categories of seo work:
- Backlink Building
- Citation Building
- Entity Building
So, what does that mean?
Backlink Building
Backlink building is the process of getting other websites to link to their website from their site. The reason this is important is because the heart of ranking on Google is determined by Google’s PageRank algorithm.
Essentially this algorithm determines the ‘authority’ of your website. When your website gets a link from a website that has good quality backlinks, the authority is passed to your website. Authority is important because it allows your website to rank for more competitive keyword phrases.
Citation Building
Citations are references to your business that may not link directly to your website. For most local businesses this means directories such as yelp or dexknows.
Entity Building
Lastly we have Entity Building. To rank in Google search or to appear in AI responses, Google must understand what your business actually does and if it is a legitimate business. One way it does this is by understanding your social media profiles and how/if you appear in other social media mentions, podcasts, etc.
How they Work Together
It’s important when you are building out your website that you establish these signals so Google and other search engines (and their LLMs) understand what your business is about. This must happen before you can rank for competitive keywords.
If you have any more questions about your website’s authority, or ‘offsite seo’ do not hesitate to contact us to set up an SEO audit for your business.